One thing about me — I’ve always loved fruit.
And I’ve always loved creating things.

I’ve kept a running list of potential inventions since I was eight. Most were either terrible… or already existed. But I always had this feeling I’d think of something someday.

That day came on a very cold (for Florida) morning in December 2024.

It started with a simple question I couldn’t shake:
Why was fruit left out when it came to seasoning?

Everything else has endless flavor options — but fruit never got the same treatment. Where was the fruit seasoning in the aisle? Did we just… skip it?

No brand I could find was tackling it in a meaningful way — nothing made specifically for fruit, and certainly not with clean, simple ingredients.

So I started experimenting. Mixing fruit powders on my kitchen counter, pulling flavor combos from memory — from my first job at a smoothie shop in high school (yes, those 50+ smoothie recipes stuck).

And then it clicked: when you season fruit with fruit powders, something special happens. Fruit becomes not just more delicious, but more customizable. More fun. Entirely new.

That became the idea behind this brand. Clean, fruit-forward seasoning blends made for fruit, from fruit.

I was shocked nobody had created this yet… so I did.
And now, I get to share it with you.

Welcome to A New Season for Fruit™
♡ Kari